Strategic Designers

Bringing human elements to our businesses

Skills & Expertise:

Ethnography

Behavioral Design

Design Thinking

Storytelling

People are at the core of every business we build. The Strategic Design team brings a human-centered approach to our builds, ensuring that each of our products addresses existing gaps in the market and ultimately fulfills user needs. Strategic Designers conduct extensive research to understand the attitudes and motivations that drive people’s behaviors, enabling them to create contextually impactful business opportunities through empathetic design. Employing their deep consumer insights, this team also directs the creation of user personas and journeys, and drives the concept and usability testing of our products.

Some members of our Strategic Design team come from a traditional design background, while others bring marketing, social science, or engineering expertise to the table. While our Strategic Designers come from diverse disciplines, they are all united by one common thread: a profound curiosity about human behavior. Through their adaptive, people-first approach, our Strategic Designers help us create transformative businesses that touch the lives of millions.

Stories from Strategic Designers

Building the businesses that will change the future involves the brain power of many different teams of experts. Learn more about the cohort and the BCG Digital Ventures Strategic Designers who work to bring our exciting ideas to market disruption.

Cohort Spotlight: Strategic Design

BCG Digital Ventures Sydney's Ron Clarke and Clare Firth on putting people first to make an impact.

Something B.I.G. is coming

BCG Digital Ventures Alice Wilson and Grace Davey talk creating impact by knowing people's behavior -- and how to change it.

Different by Design: 5 Takeaways on Designing an Inclusive Workplace Culture from Tina Roth Eisenberg

BCG Digital Ventures’ Lead Strategic Designer, Naomi Goldin, talks bringing joy to the workplace with the talented designer and entrepreneur.

Cohort Spotlight: Strategic Design

BCG Digital Ventures Sydney's Ron Clarke and Clare Firth on putting people first to make an impact.

Something B.I.G. is coming

BCG Digital Ventures Alice Wilson and Grace Davey talk creating impact by knowing people's behavior -- and how to change it.

Different by Design: 5 Takeaways on Designing an Inclusive Workplace Culture from Tina Roth Eisenberg

BCG Digital Ventures’ Lead Strategic Designer, Naomi Goldin, talks bringing joy to the workplace with the talented designer and entrepreneur.

Cohort Spotlight: Strategic Design

BCG Digital Ventures Sydney's Ron Clarke and Clare Firth on putting people first to make an impact.

Something B.I.G. is coming

BCG Digital Ventures Alice Wilson and Grace Davey talk creating impact by knowing people's behavior -- and how to change it.

Different by Design: 5 Takeaways on Designing an Inclusive Workplace Culture from Tina Roth Eisenberg

BCG Digital Ventures’ Lead Strategic Designer, Naomi Goldin, talks bringing joy to the workplace with the talented designer and entrepreneur.

Stories from Strategic Designers

Cohort Spotlight: Strategic Design

BCG Digital Ventures Sydney's Ron Clarke and Clare Firth on putting people first to make an impact.

Something B.I.G. is coming

BCG Digital Ventures Alice Wilson and Grace Davey talk creating impact by knowing people's behavior -- and how to change it.

Different by Design: 5 Takeaways on Designing an Inclusive Workplace Culture from Tina Roth Eisenberg

BCG Digital Ventures’ Lead Strategic Designer, Naomi Goldin, talks bringing joy to the workplace with the talented designer and entrepreneur.

Cohort Spotlight: Strategic Design

BCG Digital Ventures Sydney's Ron Clarke and Clare Firth on putting people first to make an impact.

Something B.I.G. is coming

BCG Digital Ventures Alice Wilson and Grace Davey talk creating impact by knowing people's behavior -- and how to change it.

Different by Design: 5 Takeaways on Designing an Inclusive Workplace Culture from Tina Roth Eisenberg

BCG Digital Ventures’ Lead Strategic Designer, Naomi Goldin, talks bringing joy to the workplace with the talented designer and entrepreneur.

Cohort Spotlight: Strategic Design

BCG Digital Ventures Sydney's Ron Clarke and Clare Firth on putting people first to make an impact.

Something B.I.G. is coming

BCG Digital Ventures Alice Wilson and Grace Davey talk creating impact by knowing people's behavior -- and how to change it.

Different by Design: 5 Takeaways on Designing an Inclusive Workplace Culture from Tina Roth Eisenberg

BCG Digital Ventures’ Lead Strategic Designer, Naomi Goldin, talks bringing joy to the workplace with the talented designer and entrepreneur.

Explore our cohorts and teams

At Digital Ventures, you’ll have the opportunity to grow your career while working alongside other world-class experts. Learn what it takes to be on our diverse team of global business builders.

Talent Architects

Our people-oriented Talent Architects recruit the talent behind tomorrow’s leading businesses.

Operations

Working across a variety of disciplines, Operations is the engine that powers our business.

Growth Architects

Taking a pioneering approach to marketing, our Growth Architects create new opportunities for growth.

Engineering

Our innovative Engineers use cutting-edge technology to build tomorrow’s leading businesses.

Venture Architects

Our versatile Venture Architects ensure the success of our businesses in the market.

Experience Designers

Experience Designers are the creative problem-solvers who make our solutions enjoyable and accessible.

Product Managers

With a big-picture vision, our Product Managers drive our businesses from ideation to market.

Strategic Designers

Our people-first Strategic Designers bring the crucial consumer perspective to our builds.

Talent Architects

Our people-oriented Talent Architects recruit the talent behind tomorrow’s leading businesses.

Operations

Working across a variety of disciplines, Operations is the engine that powers our business.

Growth Architects

Taking a pioneering approach to marketing, our Growth Architects create new opportunities for growth.

Engineering

Our innovative Engineers use cutting-edge technology to build tomorrow’s leading businesses.

Venture Architects

Our versatile Venture Architects ensure the success of our businesses in the market.

Experience Designers

Experience Designers are the creative problem-solvers who make our solutions enjoyable and accessible.

Product Managers

With a big-picture vision, our Product Managers drive our businesses from ideation to market.

Strategic Designers

Our people-first Strategic Designers bring the crucial consumer perspective to our builds.

Talent Architects

Our people-oriented Talent Architects recruit the talent behind tomorrow’s leading businesses.

Operations

Working across a variety of disciplines, Operations is the engine that powers our business.

Growth Architects

Taking a pioneering approach to marketing, our Growth Architects create new opportunities for growth.

Engineering

Our innovative Engineers use cutting-edge technology to build tomorrow’s leading businesses.

Venture Architects

Our versatile Venture Architects ensure the success of our businesses in the market.

Experience Designers

Experience Designers are the creative problem-solvers who make our solutions enjoyable and accessible.

Product Managers

With a big-picture vision, our Product Managers drive our businesses from ideation to market.

Strategic Designers

Our people-first Strategic Designers bring the crucial consumer perspective to our builds.

Explore our cohorts and teams

At Digital Ventures, you’ll have the opportunity to grow your career while working alongside other world-class experts. Learn what it takes to be on our diverse team of global business builders.