Babily
Baby and childcare media for young parents
Babily is a childcare video media platform that produces and delivers 1-minute, smartphone-optimized videos across existing social media (Weibo, TikTok, RED) and WeChat Mini Programs. Covering topics that include modern child-rearing methods, baby food recipes, DIY childcare products, educational toys, maternity yoga, and much more, these high-quality videos offer trendy and reliable content that is iteratively optimized based on customer feedback.
Babily enables millions of parents across China to access video streaming in seconds, sorting content by lectures, assessments, user communities, paid courses, and more. The platform has become one of the largest baby and childcare resources in China, and is now expanding its footprint beyond video media.
BCG Digital Ventures Role
In 2016, BCG Digital Ventures was approached by Unicharm, one of the largest hygiene and baby-care products manufacturers in Japan and conducted a portfolio sprint with the mission of supporting young parents in China and encouraging a higher birth rate. Babily was one of the concepts from the sprint, and Unicharm and Digital Ventures formed a joint venture (Onedot Inc.) in early 2017 to scale Babily.
Industries
Consumer, Technology, Media, Telecoms
Regions
APAC
Technologies
Native App, iOs, Social Media
Expertise
Media, Childcare
More venture stories
We've helped the world's leading companies invent, launch, and scale innovative businesses that leverage and reinforce their core capabilities. Explore our portfolio of pioneering businesses that are creating value for our clients.
Healthcare
elovee
Elovee uses AI and conversation software to create realistic digital versions of loved ones for dementia patients to interact with.
Healthcare
Myia
Myia, an advanced analytics and machine learning platform, delivers home care through deviceless engagement and monitoring, connected medical devices, and easy-to-use software.
Healthcare
Oshi Health
Oshi provides full-service management and treatment of gastrointestinal conditions with a data-driven, whole-person virtual clinic that lowers costs for employers.
Consumer
Formation
Formation's machine learning-driven platform automates the execution, fulfillment, and measurement of personalized offers, enabling brands to create deeper relationships and drive profitability.
Social Impact
OpenSC
OpenSC's IoT, machine learning, and blockchain technology verifies and traces low-carbon and sustainable food production, incentivizing processors at source and informing regulators and consumers.
Healthcare
Pumpkin
Pumpkin combines individualized pet care with data and diagnostics for best-in-class insurance, including accident and illness coverage, along with preventative care.
Social Impact
Digital Boost
Digital Boost helps SMBs and charities acquire training, upskilling, and support by connecting them with volunteer digital and business experts.
Industrial Goods
UP42
UP42 unites satellite imagery, geospatial data, and analytics on one platform, enabling infrastructure monitoring, maritime surveillance, crop monitoring, and more.
Transportation & Logistics
Ware2Go
Nationwide fulfillment network Ware2Go leverages advanced data science to simplify intelligent e-commerce logistics, matching available warehouse space with merchant needs.
Life Sciences
LabTwin
Harnessing voice recognition and machine learning, LabTwin offers scientists real-time data collection and information access from the bench while performing experiments.
Healthcare
elovee
Elovee uses AI and conversation software to create realistic digital versions of loved ones for dementia patients to interact with.
Healthcare
Myia
Myia, an advanced analytics and machine learning platform, delivers home care through deviceless engagement and monitoring, connected medical devices, and easy-to-use software.
Healthcare
Oshi Health
Oshi provides full-service management and treatment of gastrointestinal conditions with a data-driven, whole-person virtual clinic that lowers costs for employers.
Consumer
Formation
Formation's machine learning-driven platform automates the execution, fulfillment, and measurement of personalized offers, enabling brands to create deeper relationships and drive profitability.
Social Impact
OpenSC
OpenSC's IoT, machine learning, and blockchain technology verifies and traces low-carbon and sustainable food production, incentivizing processors at source and informing regulators and consumers.
Healthcare
Pumpkin
Pumpkin combines individualized pet care with data and diagnostics for best-in-class insurance, including accident and illness coverage, along with preventative care.
Social Impact
Digital Boost
Digital Boost helps SMBs and charities acquire training, upskilling, and support by connecting them with volunteer digital and business experts.
Industrial Goods
UP42
UP42 unites satellite imagery, geospatial data, and analytics on one platform, enabling infrastructure monitoring, maritime surveillance, crop monitoring, and more.
Transportation & Logistics
Ware2Go
Nationwide fulfillment network Ware2Go leverages advanced data science to simplify intelligent e-commerce logistics, matching available warehouse space with merchant needs.
Life Sciences
LabTwin
Harnessing voice recognition and machine learning, LabTwin offers scientists real-time data collection and information access from the bench while performing experiments.
Healthcare
elovee
Elovee uses AI and conversation software to create realistic digital versions of loved ones for dementia patients to interact with.
Healthcare
Myia
Myia, an advanced analytics and machine learning platform, delivers home care through deviceless engagement and monitoring, connected medical devices, and easy-to-use software.
Healthcare
Oshi Health
Oshi provides full-service management and treatment of gastrointestinal conditions with a data-driven, whole-person virtual clinic that lowers costs for employers.
Consumer
Formation
Formation's machine learning-driven platform automates the execution, fulfillment, and measurement of personalized offers, enabling brands to create deeper relationships and drive profitability.
Social Impact
OpenSC
OpenSC's IoT, machine learning, and blockchain technology verifies and traces low-carbon and sustainable food production, incentivizing processors at source and informing regulators and consumers.
Healthcare
Pumpkin
Pumpkin combines individualized pet care with data and diagnostics for best-in-class insurance, including accident and illness coverage, along with preventative care.
Social Impact
Digital Boost
Digital Boost helps SMBs and charities acquire training, upskilling, and support by connecting them with volunteer digital and business experts.
Industrial Goods
UP42
UP42 unites satellite imagery, geospatial data, and analytics on one platform, enabling infrastructure monitoring, maritime surveillance, crop monitoring, and more.
Transportation & Logistics
Ware2Go
Nationwide fulfillment network Ware2Go leverages advanced data science to simplify intelligent e-commerce logistics, matching available warehouse space with merchant needs.
Life Sciences
LabTwin
Harnessing voice recognition and machine learning, LabTwin offers scientists real-time data collection and information access from the bench while performing experiments.
More venture stories
We've helped the world's leading companies invent, launch, and scale innovative businesses that leverage and reinforce their core capabilities. Explore our portfolio of pioneering businesses that are creating value for our clients.
Social Impact
Digital Boost
Digital Boost helps SMBs and charities acquire training, upskilling, and support by connecting them with volunteer digital and business experts.
Industrial Goods
UP42
UP42 unites satellite imagery, geospatial data, and analytics on one platform, enabling infrastructure monitoring, maritime surveillance, crop monitoring, and more.
Transportation & Logistics
Ware2Go
Nationwide fulfillment network Ware2Go leverages advanced data science to simplify intelligent e-commerce logistics, matching available warehouse space with merchant needs.
Life Sciences
LabTwin
Harnessing voice recognition and machine learning, LabTwin offers scientists real-time data collection and information access from the bench while performing experiments.
Healthcare
elovee
Elovee uses AI and conversation software to create realistic digital versions of loved ones for dementia patients to interact with.
Healthcare
Myia
Myia, an advanced analytics and machine learning platform, delivers home care through deviceless engagement and monitoring, connected medical devices, and easy-to-use software.
Healthcare
Oshi Health
Oshi provides full-service management and treatment of gastrointestinal conditions with a data-driven, whole-person virtual clinic that lowers costs for employers.
Consumer
Formation
Formation's machine learning-driven platform automates the execution, fulfillment, and measurement of personalized offers, enabling brands to create deeper relationships and drive profitability.
Social Impact
OpenSC
OpenSC's IoT, machine learning, and blockchain technology verifies and traces low-carbon and sustainable food production, incentivizing processors at source and informing regulators and consumers.
Healthcare
Pumpkin
Pumpkin combines individualized pet care with data and diagnostics for best-in-class insurance, including accident and illness coverage, along with preventative care.
Social Impact
Digital Boost
Digital Boost helps SMBs and charities acquire training, upskilling, and support by connecting them with volunteer digital and business experts.
Industrial Goods
UP42
UP42 unites satellite imagery, geospatial data, and analytics on one platform, enabling infrastructure monitoring, maritime surveillance, crop monitoring, and more.
Transportation & Logistics
Ware2Go
Nationwide fulfillment network Ware2Go leverages advanced data science to simplify intelligent e-commerce logistics, matching available warehouse space with merchant needs.
Life Sciences
LabTwin
Harnessing voice recognition and machine learning, LabTwin offers scientists real-time data collection and information access from the bench while performing experiments.
Healthcare
elovee
Elovee uses AI and conversation software to create realistic digital versions of loved ones for dementia patients to interact with.
Healthcare
Myia
Myia, an advanced analytics and machine learning platform, delivers home care through deviceless engagement and monitoring, connected medical devices, and easy-to-use software.
Healthcare
Oshi Health
Oshi provides full-service management and treatment of gastrointestinal conditions with a data-driven, whole-person virtual clinic that lowers costs for employers.
Consumer
Formation
Formation's machine learning-driven platform automates the execution, fulfillment, and measurement of personalized offers, enabling brands to create deeper relationships and drive profitability.
