Digital Boost

Digital Boost is a community of passionate digital and business professionals committed to helping the people who work for and lead small and medium businesses (SMBs) and charities to learn digital skills so their organizations can grow.

Harnessing the power of the private sector to connect SMBs and charities with volunteer digital experts, workshops, and course recommendations, Digital Boost has brought together thousands of companies and aid organizations with volunteers who support them with digital marketing, e-commerce, website development, data analytics, money management, IT, and much more. Since its launch, thousands of mentoring sessions have been completed, with a high volume of people participating in digital skill-building workshops.

The Opportunity

With around 6 million SMBs operating in the UK alone, BCG Digital Ventures saw the opportunity to help ensure that smaller businesses keep pace with technology and ecommerce shifts through the pandemic and beyond.

From website building and online marketing to software implementation, small organizations were looking for a “boost” from experts who have done it all before. Equally important, involving at least 50% of people identifying as female and at least 20% of people from underserved ethnic backgrounds would bring about an exciting, truly inclusive economic recovery.

But the venture would have to be launched rapidly during the pandemic in order to gain strong early traction and position itself for future success and impact.