Insurance, North America


Insurance, North America



With an easy-to-use digital platform, Endpoint pairs innovative technology with industry experts to deliver a re-imagined real estate closing experience.


Reimagining the real estate closing experience

Endpoint is a digital title and settlement services company reimagining the real estate closing experience. Pairing innovative technology with a team of industry experts, Endpoint delivers a seamless, fully digital closing experience from start to finish. The startup offers a new, digital-first approach to title and escrow, with flat rates and an easy-to-use platform that can be accessed from any device.

By guiding real estate agents, buyers, and sellers through property transactions with actionable tasks and features, Endpoint brings efficiency and cost savings to the closing process. In addition to cutting-edge technology, clients gain access to a dedicated team of closing specialists who provide personalized, expert service when questions arise. Endpoint is transforming the title and settlement services industry by spearheading the digital transformation of the home closing process.

The Opportunity

Looking for opportunities to further innovate, First American enlisted BCG Digital Ventures to leverage its core capabilities around underwriting and issuing title policies, as well as completing escrow transactions, to launch a new business targeting agents, buyers and sellers, lenders, and escrow services in the US residential real estate ecosystem.

Our Approach

Establishing the Venture Mission

Over the course of three immersion sessions beginning in August 2017, Digital Ventures spoke to more than 70 stakeholders across residential real estate to gain insights on a broad set of frictions, trends, and opportunity spaces across several focus areas. More than 1,000 startups were screened to inform ideation.

Launching a Business in Nine Months

Product, design, and engineering talent worked side-by-side with First American’s industry experts to incubate a portfolio of new venture opportunities that would solve the frictions that surfaced during the innovation stage, including poor transparency, non-automated paperwork, variable service across geographies, and legacy technology.

Transitioning to a Purpose-Hired NewCo Team

Having built this new digital company from the ground up, First American and Digital Ventures launched Endpoint in late 2018 and drew a powerful and experienced leadership team from both First American and Digital Ventures to lead the corporate venture into commercialization.

The Impact Realized

Digital first

Digital-first platform enables an increasingly efficient closing process for agents, buyers, and sellers


invested by First American in November 2019


additional funding round from First American in November 2020 supported hiring plans, technological development, and more




Endpoint is now live in 21 markets across 10 states